Intel appoints Hammer as Authorized Server & Storage Distributor for Nordics

Stockholm August 11, 2008. Intel® and Hammer today announced that Hammer has been authorized on the Intel Server & Storage product line for the four Nordic countries. This long-awaited agreement means that the Nordic region will get its own Intel server and storage specialist distributor, helping customers win server and storage business by offering full or partial customizations of their systems.

“The appointment of Hammer is a very important step in driving our server business in the Nordic region”, says Christian Bohn, Channel manager Nordic region, Intel. “By being able to offer Intel’s full portfolio of server components combined with a strong technical expertise, Hammer will fill an important role that has been missing in Intel’s distribution network”.

Hammer opened its Stockholm office two years ago and the company is now planning to expand its presence with additional technical resources in the second half of 2008. The agreement is the first distribution agreement between Hammer and Intel outside the UK.

"Hammer’s business has successfully continued to increase during the last two years in the Nordic regions, and we now have a dedicated Intel team including a new BDM who will assist the team with growing Intel server and storage business within the Nordics region”, says Alberto Cacace, Hammer’s European general manager.

"Hammer's appointment by Intel to be the only authorized server and storage distributor for the Nordics regions is a great achievement and will give us the opportunity to build on our high levels of service and focus. There is no doubt that Hammer's exceptional portfolio and expertise combined with Intel’s strong reputation in the market place will give partners an unprecedented advantage when developing their server and storage business," states Cacace.